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EMGT 505/505D/MGT 335/MKT 335 (Ryu)

Research guide with information and tips supporting the coursework in Youngbok Ryu's EMGT 505/505D/MGT 335/MKT 335 class

When it comes to evaluating information, determining the authority and bias of a source is crucial. Knowing a source's authority (who wrote it? who published it? where did you find it?) and bias (what is its purpose? is it trying to sell you something? is it trying to change your mind?) plays a key role in determining whether or not you decide to use the source, or find a different one.


Watch the videos below on authority and bias.

Now, take this quiz on bias to test your knowledge.

NMT Skeen Library

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801 Leroy Place, Socorro, NM 87801

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(575) 835-5614